When you’re comfortably seated in front of your televisions on Thanksgiving Day watching those huge balloons float down 34th Street in New York, you might want to thank a Washington and Lee alumnus, Don Hillman, for his pioneering work that put the parade on television for the first time back in 1949. Hillman, Class of 1946, had been hired as a stage manager at NBC and was quickly elevated to a director. It was as producer and director that he ran the show on the first live telecast of the Macy’s Thanksgiving Day Parade for NBC. Hillman went on to become the first executive producer of National Educational Television (NET), which became the Public Broadcasting System (PBS, Inc.) in 1970. There’s a terrific account of Hillman’s TV career in the Horace Mann School Alumni Magazine. It includes his several encounters with such luminaries as Eleanor Roosevelt and John F. Kennedy.
But back to that first Macy’s live telecast. In an email exchange this week, Don explained how it worked in those earliest days when a coaxial cable had just been built from the West Coast to the East Coast. Prior to that, according to Don, black and white kinescopes were exchanged within four regions of the country to create a kind of network. But he remembers vividly when he first saw a live picture come up on the screen from Chicago. “It felt like Columbus discovering America.”
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