Examining 1960

The Amazon description of G. Scott Thomas’s new book, A New World to Be Won, reads this way: “In 1960, Pat Robertson created the Christian Broadcasting Network, an issue of Time magazine describes the drug LSD as a useful ‘facilitating agent’ for therapy, and smokers in the United States bought nearly one million cigarettes every minute in that year—truly ‘a different time.’ Yet many aspects of what we take for granted in modern American culture were birthed in that critical year over half a century ago.”

Scott, a member of the Class of 1977, examines the many ways in which that year, 1960, represented a turning point in American life. The book, Scott’s eighth, will be released on Sept. 30 and is published by Praeger. (You can pre-order it on Amazon now.)

Organized chronologically, with each chapter a different month, one of the key themes running throughout the book is the political battles leading up to John F. Kennedy’s victory over Richard Nixon for the presidency. (The subtitle is “John Kennedy, Richard Nixon and the Tumultuous Year of 1960.”) Scott makes the point that, when you factor Kennedy’s vice president, Lyndon Johnson, into the mix, these three men — Kennedy, Johnson and Nixon — would rule the U.S. from 1961 to 1974, “elevating America to rhetorical peaks and plunging it to the depths of despair.”

Scott, who majored in journalism and communications, is projects editor for a national chain of business publications, American City Business Journals. He writes ACBJ’s daily demographics blog, On Numbers, which uses data to provide a daily glimpse of American society with recent stories highlighting the communities with the richest populations and citing the minor league baseball teams with the highest attendance.

His previous titles includes Advice From the Presidents (2008), Leveling the Field: An Encyclopedia of Baseball’s All-Time Great Performances as Revealed Through Scientifically Adjusted Statistics (2002), The United States of Suburbia (1998), The Rating Guide to Life in America’s Fifty States (1994), Where to Make Money (1993), The Rating Guide to Life in America’s Small Cities (1990), and The Pursuit of the White House (1987).



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