Ross is the CEO of Liveset, which started up last year and presents live concert events for the Web and mobile devices in what it describes as “handsome HD.” Prior to founding Liveset, Ross worked in the private equity industry in New York. Now he’s relocated to New Orleans, where his new company is to live concerts what MLB.tv is to live baseball. For a fee, you can log in to Livestream and watch live concerts by artists such as The Civil Wars, Ben Kweller and Andrew Duhon.
The Civil Wars concert was the latest feature. It was streamed live on July 8 from One Eyed Jacks in New Orleans. You can catch a clip from that concert on the Liveset website, where other archived concerts are available for a fee.
In a story on the NOLA.com website in April, Ross said the company aims to stream not just the concerts but behind-the-scenes content, too. Liveset does not charge artists up front but splits profits. It benefits from being part of the LaunchPad Ignition, a New Orleans-based startup accelerator that helps new businesses refine their models and raise capital, and the Idea Village Entrepreneur Challenge.